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Promote, promote, promote…. But what does that mean? 5 basic concepts to marketing a business.


Everyone in business has heard about the importance of marketing their business, promoting their business, and making sure that their brand reaches the right audience. Honestly, it’s an ongoing prevalent concept, but what does that mean exactly? How do you start? There is a lot information that goes into developing the right content to reach your target market. It’s time to focus on the bigger spectrum.


Here are 5 basic concepts you may not know that can help you grow your business.


1. Build a strong team to support your visions and goals (or work with our team at Creative Perspectives PR to further your business endeavors.) Having a team is imperative to evaluating decisions to stay on track to your goals.


2. Social media is a KEY method to reach audiences near and far. However, you MUST be consistent. This includes posting daily and interacting with your audience. Make fun, exciting, and positive content to keep your audience engaged.


3. Get to know other local businesses. Do the footwork. If you can't do the footwork due to limitations of time, that's where Creative Perspectives PR will come in and do it for you. We know how to network your business to the communities near and far. Word of mouth is still one of the biggest ways to market your business and to keep your reputation positive. Know your business neighbors, word of mouth can spread far.


4. Have a website. Hire someone who knows how to configure the proper SEO’s for your company. Knowing SEO’s create more traffic which lead to increasing customers and sales. Think of it as virtual storefront for your business.


5. Know your target market. Know your audience. Know your competition. Do your research and have a plan. Designing a strategy plan with Creative Perspectives PR will educate you on these core concepts and will help you stay focused on your business goals.

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Well, yeah that’s right, but there is so much more to it. Media outreach is just one component of PR work. It’s marketing…. to the media….. for more exposure. Seems easy enough. Ummm, yes but it can b